There are different types of website : Corporate Information, Portfolio, Blogs, E-commerce, Classified, News & Information, Magazine, Social Media, Directory & Information
Design
Content & Information
Photo
Video if any
Content : A description of
product - decription and information, uniqueness of your product.
services - what value added services do you provide.
Photo : Image tells everything use original photo, alternative you may purchase Royalty Free images from "StockPhoto". Engage a photographer is the next option.
Video : A short 1-2 miunute video will explain everything. Some better qualtiy phone and actually shoot very good video.