Jingles & Video

A jingle is a short song or tune used in advertising, podcasts and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service.

Online video advertising is used by advertisers. With online entertainment sites delivering high-quality television programming content free of charge, online video entertainment is rising in popularity. With consumer attention came advertisers. MAGNA estimated that online video advertisement spending will approach nearly US$700 million in 2008, a 32% increase from 2008. As businesses seek to tighten budgetary allocations, online video is a highly measurable and results-driven delivery platform.